Ch 9 Test Bank

Part 09 Creative StrategyImplementation and Evaluation Answer Key Multiple Choice Questions 1. (p. 293) The organization that built up the ‘Jack-in-the-Box' drive-through joints promotions made another advertisement with the arrival of a brand picture that was recollected by clients from earlier years, in this manner making a(n):A. publicizing appeal.B. imaginative plan.C. promoting plan.D. deals approach.E. deals presentation.The publicizing advance alludes to the methodology used to draw in the consideration of shoppers or potentially to impact their emotions toward the item, administration, or cause.AACSB: Reflective ThinkingBloom's: Analyze Trouble: Hard Learning Objective: 09-01 To examine different kinds of requests that can be utilized in the turn of events and execution of a publicizing message. Theme: Appeals and Execution Styles 2. (p. 293) A(n) _____ alludes to the methodology utilized in a commercial to inspire some shopper reaction or impact feeling. The manner in which this methodology is transformed into a promoting message is the ____.A. publicizing claim; promoting campaignB. innovative execution style; publicizing appealC. imaginative execution style; publicizing campaignD. dvertising claim; imaginative execution styleE. brand picture; positioningThe promoting advance alludes to the methodology used to pull in the consideration of customers as well as to impact their sentiments toward the item, administration, or cause. The innovative execution style is the manner in which a specific intrigue is transformed into a publicizing message introduced to the consumer.AACSB: AnalyticBloom's: Remember Trouble: Easy Learning Objective: 09-01 To dissect different kinds of claims that can be utilized in the turn of events and usage of a publicizing message. Point: Appeals and Execution Styles . (p. 293) _____ is seen as â€Å"something that moves individuals, addresses their needs or needs, and energizes their advantage. †A. Promoting appealB. Execution styleC. CreativityD. Enormous ideaE. NeedledropAn publicizing claim can likewise be seen as â€Å"something that moves individuals, addresses their needs or needs, and energizes their advantage. †AACSB: AnalyticBloom's: Remember Trouble: Easy Learning Objective: 09-01 To break down different sorts of advances that can be utilized in the turn of events and usage of a publicizing message. Point: Appeals and Execution Styles 4. (p. 93) The _____ is the way wherein a publicizing thought is transformed into a message and introduced to consumers.A. promoting appealB. inventive execution styleC. balanced appealD. passionate appealE. huge ideaThe imaginative execution style is the manner in which a specific intrigue is transformed into a publicizing message introduced to the consumer.AACSB: AnalyticBloom's: Remember Trouble: Easy Learning Objective: 09-01 To dissect different kinds of advances that can be utilized in the turn of events and execution of a promoting message. Theme: Appeals and Execution Styles 5. (p. 93) A promotion for Enbrel, a doctor prescribed medication for individuals who have rheumatoid joint inflammation, tells the peruser that this medication has demonstrated to work for individuals who have had next to zero relief from discomfort from different medications. The authentic, news like nature of the advertisement demonstrates that it is utilizing a(n) _____ appeal.A. rationalB. item popularityC. emotionalD. fearE. refutationalInformational/normal interests center around the shopper's useful, useful, or utilitarian requirement for the item or support and accentuate highlights of an item or administration as well as the advantages or explanations behind claiming or utilizing a specific brand.AACSB: Reflective Thinking Bloom's: AnalyzeDifficulty: Hard Learning Objective: 09-01 To break down different kinds of bids that can be utilized in the turn of events and execution of a publicizing message. Subject: Advertising Appeals 6. (p. 293) Advertising interests that attention on use ful or utilitarian needs and accentuate item highlights and advantages are known as _____ appeals.A. informationalB. emotionalC. Estimated. innate dramaE. imageInformational/Rational interests center around the shopper's pragmatic, practical, or utilitarian requirement for the item or support and stress highlights of an item or administration or potentially the advantages or purposes behind possessing or utilizing a specific brand.AACSB: AnalyticBloom's: RememberDifficulty: Easy LearningObjective: 09-01 To investigate different kinds of advances that can be utilized in the turn of events and usage of a publicizing message.Topic: Advertising Appeals 7. (p. 293)Purchase intentions, for example, accommodation, solace, economy and execution are utilized as a reason for _____ appeals.A. rationalB. emotionalC. Evaluated. inalienable dramaE. refutationalMany normal thought processes can be utilized as the reason for promoting offers, including solace, comfort, economy, wellbeing, and tangi ble advantages, for example, contact, taste, and smell.AACSB: AnalyticBloom's: RememberDifficulty: Easy LearningObjective: 09-01 To break down different kinds of offers that can be utilized in the turn of events and usage of a publicizing message.Topic: Advertising Appeals 8. (p. 293)The substance of publicizing with _____ accentuates realities, learning and the rationale of persuasion.A. passionate appealsB. educational appealsC. transformational appealsD. subconscious appealsE. nonsensical appealsInformational/Rational interests center around the shopper's down to earth, useful, r utilitarian requirement for the item or support and stress highlights of an item or administration as well as the advantages or explanations behind possessing or utilizing a specific brand. The substance of these messages stresses realities, learning, and the rationale of persuasion.AACSB: AnalyticBloom's: RememberDifficulty: Easy LearningObjective: 09-01 To break down different kinds of claims that can be utilized in the turn of events and usage of a publicizing message.Topic: Advertising Appeals 9. (p. 293)Which of the accompanying explanations is valid about educational/sane publicizing appeals?A. The specific highlights, advantages, or qualities that fill in as the reason for these interests are consistent across item categories.B. These sorts of requests function admirably for items however not for services.C. The specific highlights, advantages, or properties that fill in as the reason for these interests fluctuate starting with one item or administration class then onto the next just as by advertise segment.D. The specific highlights, advantages, or qualities that fill in as a reason for these interests for the most part don't differ by showcase segment.Informational/sane promotions make emotions, pictures, convictions, and implications about the item or administration. The specific highlights, benefits, or evaluative measures that are essential to shoppers and can fill in a s the premise of an educational/reasonable intrigue differ starting with one item or administration classification then onto the next just as among different market segments.AACSB: AnalyticBloom's: RememberDifficulty: Easy LearningObjective: 09-01 To break down different sorts of advances that can be utilized in the turn of events and usage of a publicizing message.Topic: Advertising Appeals 0. (p. 294)An advertisement for Calloway Gardens Resort focuses on the various types of entertainment accessible to guests to the retreat. This is a case of a(n) _____ appeal.A. newsB. great priceC. Included. popularityE. emotionalAds that utilization a component claim center around the prevailing characteristics of the item or service.AACSB: Reflective ThinkingBloom's: ApplyDifficulty: Hard LearningObjective: 09-01 To break down different kinds of requests that can be utilized in the turn of events and usage of a promoting message.Topic: Advertising Appeals 11. (p. 94)Which of the accompanying explanations is valid about component appeals?A. They will in general be useful and present various characteristics that can be utilized as the reason for a sound buy decision.B. They are never utilized for specialized and high-contribution products.C. They can be utilized for promoting an item yet not a service.D. They never center around qualities or advantages that are critical to consumers.E. They worry upon the fame of an item or administration by calling attention to the quantity of shoppers who utilize the brand and the number who have changed to it.Ads utilizing highlight bids will in general be exceptionally instructive and present the client with various significant item traits or highlights that will prompt positive perspectives and can be utilized as the reason for a judicious buy decision.AACSB: AnalyticBloom's: RememberDifficulty: Easy LearningObjective: 09-01 To investigate different kinds of offers that can be utilized in the turn of events and execution of a promoti ng message.Topic: Advertising Appeals 12. (p. 294)To report deals, unique offers, or regular low costs, retailers frequently utilize a _____ appeal.A. unctionalB. popularityC. great priceD. transformationalE. productivePrice request promoting is utilized frequently by retailers to declare deals, uncommon offers, or low regular prices.AACSB: AnalyticBloom's: RememberDifficulty: Easy LearningObjective: 09-01 To examine different sorts of advances that can be utilized in the turn of events and usage of a publicizing message.Topic: Advertising Appeals 13. (p. 294)A PC producer has built up a huge mechanical advancement that will make its PCs simpler to use for novices.The PC maker will presumably utilize _____ offer to report the breakthrough.A. positive priceB. emotionalC. newsD. popularityE. transformationalNews requests are those in which some sort of news or declaration about the item, administration, or organization overwhelms the advertisement. This kind of request can be utilized for another item or administration or to illuminate customers regarding huge changes or improvements.AACSB: Reflective ThinkingBloom's: ApplyDifficulty: Hard LearningObjective: 09-01 To break down different sorts of advances that can be utilized in the turn of events and execution of a promoting message.Topic: Advertising Appeals 14. (p. 294)Aleve ran a progression of advertisements demonstrating regular individuals managing minor ligament torments. In each case, the individual was satisfied to discover that two Aleve were similarly as effec